Emotional Design
Innocent Confectionary Packaging
Innocent Confectionary Packaging
BRIEF
Imagine that a client company has commissioned you to develop a new design for its confectionary packaging. You may choose to represent an existing brand of confectionary, invent a brand of your own, or even choose a non confectionary brand that may wish to move into the confectionary market. The brief is speculative, and the client has tasked your team with identifying a market opening for a new range of confectionary packaging, and developing ideas for its presentation and packaging. The only limitation is that the confectionary packaging should be suitable for sharing, not for one person to eat alone.
